VOLT

Overview

VOLT stands for Visual Online Lineman Team. VOLT is a service that allows utility and power line workers to remotely inspect power poles via crowdsourcing. By paying multiple lineman per-image fees for reviewing the 10,000+ inspection photos shot by a drone on an inspection run, VOLT enables utility companies to analyze data exponentially faster and more cost-effectively than ever before.  

CHallenge

To create a brand from the ground up for a new player in the remote inspection marketplace.

Method

After several sessions, I came up with the acronym VOLT - short for Virtual Online Lineman Team - as a representation of what the company does. Specifically - crowdsourcing reviews of drone-shot inspection photography online.

As soon as we had the name, it was an obvious choice to go with yellow and black for brand colors. This is a strong and masculine color scheme featured often in both the energy and construction industries. Ownership wanted a bold, masculine logo that would fit within the utility/construction industry.

InitIal Sketching

We went through multiple rounds of initial sketching before settling on a final. After exploring mockups of various “contenders” in use, the client chose a badge-style logo that would look good on work shirts, equipment, etc.