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BRANDING + DESIGN

Brand Development, Logo Design and More

 

Your brand is more than your logo. It is an identity distilled from your values, vision and purpose and applied uniformly to everything that you do. In other words, your brand is the foundation of your company’s reputation. It builds recognition and trust, and it’s essential if you want to effectively grow your business.

Building brands is what I do. Over the past decade, I’ve had the pleasure of helping dozens of clients - in dozens of different industries - find their voice with a comprehensive branding system that wins customers. Now let me help you find yours.

 
 

BRAND DEVELOPMENT GUIDEBOOK

Every good brand starts with a strong sense of self. I’ll work with key thought leaders and customers to reveal the X-factors that drive your brand’s narrative. From there, we’ll define everything that makes you, well, you - your voice, your culture, your ideal customer profile and more.

Once we figure out who you are, I’ll help you tie the different threads of your narrative together into a single visual and verbal identity. All of this will culminate in the production of a Brand Book - an essential tool for growing your company. The Brand Book does more than define your identity - it ensures your messaging remains both true to your mission and universally consistent no matter where it is applied. Specifically, the Brand Book will articulate the following:

Your Vision

  • Your core values

  • Your mission statement

  • Your Big Hairy Audacious Goal - what do you want to achieve?

  • How you plan to achieve that goal

Your Voice

  • Your logo with standards for acceptable use

  • Your brand color palette

  • Key visual elements

  • Your brand fonts and hierarchy

  • Your tone of voice

  • Key messages that communicate your value proposition

  • Standards for photography

Your Positioning

  • Your target customer profiles

  • Customer needs and outcomes

  • The X-Factors that differentiate you from the competition

 
 
 
 

GRAPHIC DESIGN

Don’t need to define an entire identity for your brand? I’m also happy to offer my graphic design services a la carte. I can help expand on an existing brand identity or I can help you develop an entirely new one, piece by piece.

  • LOGO DESIGN

  • INFOGRAPHIC DESIGN

  • PRINTED OR DIGITAL MARKETING COLLATERAL

  • Print Ads

  • DIGITAL ADs

  • Event/Trade Show Advertising

  • Out of Home Advertising (Billboards, Airport, etc.)

  • Facility signage, banners and more